How Parajumpers Stops Fakes While Enhancing their Brand
Despite Parajumpers being relatively young, the brand has already reached a level of demand and prestige that makes it a target for criminals supplying counterfeit products.
Parajumpers management took a proactive stance on this threat, working closely with the problems at hand and subsequently reviewed and evaluated all possible solutions.
The unique set of solutions implemented in the Parajumpers case ensures the quick and easy identification of counterfeit products in the market place and distribution chain, while increasing customer confidence and enhancing their brand.
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