How GM Europe Secures its Supply Chain with Genuine GM Parts
This case study examines GM Europe’s brand protection program to authenticate "GM Genuine Parts" on an annual volume of 100 million parts coming from GM’s vast supplier network.
GM needed a solution that enabled field operators, dealers, servicing agents, investigators, and enforcement officials to quickly and easily spot genuine parts from fake ones.
"We have achieved significant benefits from greater visibility into our supplier network. The program has also been successful in preventing the infiltration of counterfeits into our replacement parts supply chain."- Charles Mann, Brand Protection Manager, GM Europe
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