BMW Genuine Parts Protection
Recent estimates suggest the annual cost of counterfeit car parts has now reached £26 billion per year. These parts often prove to be an inferior quality imitation, presenting potentially serious consequences.
BMW wanted to ensure that their spare part supply network and customers were protected against counterfeiters and that all authentic parts could be quickly and effectively authenticated. At the same time, every part needed to be uniquely identified and traceable to the supplier.
Learn how BMW protects their consumers and authenticates millions of “Genuine BMW Parts” across a global sales network of more than 140 countries.
Download your complimentary copy now.