Case Study: 3T Genuine Parts Protection

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3T has long had a strong reputation for lightweight racing cycle components favored by many world champion racing cyclists including recent winners of such prestigious events as Euro MTB championship, Ironman World Championship, the Olympics and Tour de France. Such accolades always attract negative attention in the form of counterfeit and grey-market products and 3T began hearing from customers who were victim to fake 3T parts.

3T engaged OpSec Security to help them achieve four specific goals.

  • Combat counterfeiting of bicycle components
  • Ensure product from suppliers is authentic
  • Better manage warranty claims for substandard product
  • Track their products by linking UIDs with SKUs, item descriptions and sales order numbers

 

Learn how OpSec worked with 3T to attain these goals. Download your free copy today!